Pre-order #TiSDT: http://order.thisisservicedesignthinking.com
Yes, we’re printing! Pre-order #TiSDT: order.thisisservicedesignthinking.com
-please don’t forget to include the code from our “service, please” doorhanger to get the discount-
Our final set of authors include (besides more than 50 online contributors): Kate Andrews (UK), Beatriz Belmonte (E), Ralf Beuker (GER), Fergus Bisset (UK), Kate Blackmon (UK), Johan Blomkvist (SE), Simon Clatworthy (NO), Lauren Currie (UK), Sarah Drummond (UK), Jamin Hegeman (USA), Stefan Holmlid (SE), Luke Kelly (NL), Lucy Kimbell (UK), Satu Miettinen (FI), Asier Pérez (E), Bas Raijmakers (NL), Jakob Schneider (GER), Fabian Segelström (SE), Marc Stickdorn (A), Renato Troncon (IT), Geke van Dijk (NL), Arne van Oosterom (NL), Erik Widmark (S)
-in alphabetical order-
Today we’d like to introduce The Customer Journey Canvas, which will also be part of the book.
The #CuJoCa has been developed to support you when designing services. You can use it not only to give yourself a quick overview of certain service processes, but also with providers for a self-portrayal and with customers and other stakeholders to explore and evaluate services.
The Customer Journey Canvas is available under cc license. Try it, adapt or modify it, and tell us what you think.
Hat-tip to Alexander Osterwalder from »Business Model Generation«.
We are happy to announce the #TiSDT release party at the ServDes conference in Linköping/Sweden on December 1st!
The book release of This is Service Design Thinking will be held on the first evening of this three-day conference. The books will be air-shipped to Linköping straight from our printer, and the book release evening will be the first chance to get your hands on the book. And as it should be, you probably won’t get a better deal on the book anywhere else!
Take a look at the ServDes blog for more information: http://www.servdes.org/book-release-at-servdes-this-is-service-design-thinking
The #TiSDT Game
No more votes, please! - We have our winner.. Congratulations, @duduloureiro!
Here’s what all this was about:
The #TiSDT Game: Want to win one of the first copies of the book? Just guess how many pages the book contains and tweet your estimation (don’t forget to add the hashtags #TiSDT and #servicedesign to your tweet)! And here are the rules: The last printed page number counts. If there are two correct estimations, first comes - first serves! Deadline for your guesstimates is Friday, Oct 8! Please help spreading the word!
Good luck!
Jakob & Marc
…and here’s the final list:
· jqrobertson 73
· paolapierri 117
· cmktweets 120
· ruggeromotta 122
· hodgeheggs 149
· learn_logic 152
· Marcus (LinkedIn) 165
· andreea_hirica 167
· jbasil_design 175
· ibarrondo 176
· sventh 177
· OlafThiele 185
· Benjamin (LinkedIn) 191
· manuelpueyo 202
· Ana Carolina (LinkedIn) 204
· benjaminre 205
· rachelmsowell 207
· Niekdb 208
· JaapFrolich 212
· olebrussels 214
· susagroup 217
· Kai (LinkedIn) 225
· kellymaynash 227
· dezignplant 232
· morch 234
· DamagedGoods 243
· graziella_lp 248
· m_sarmento 252
· arandag 254
· suijkerwerk 257
· swinefever 258
· Johanna (DTN) 259
· patrixi 261
· Gustaf (LinkedIn) 263
· SuzeIngram 263
· mareniturburu 271
· eloisapaola 272
· burkejames 272
· feeschmidts 273
· benfreu 275
· Ooitbedacht 287
· WetterEdman 287
· Marcin (LinkedIn) 287
· curiousabout_ch 292
· usabilitymedic 304
· MathiasNordvall 310
· kirsty_joan 314
· BThapar 322
· cjarnold 328
· rava_is_sharing 338
· wade (LinkedIn) 346
· hendriksrb 351
· ivovaladares 360
· ElsbethBoes 365
· duduloureiro 372
· DesignThinkers 381
· fabibettega 427
There it is! Yesterday, we received the edited and proofread manuscript back from our publisher! Now Jakob coordinates the finalisation of the layout, followed by one last round of proofreading and then we cannot do anything more but eagerly wait for the first printed version..
Anonymous asked: Is there a waiting list for the book?
We will share a link for pre-ordering as soon as we can confirm the publishing date - hopefully within the next few weeks!
Last iteration: We need photos & illustrations for the selected service design tools!
Do you have any nice photos or illustrations to exemplify the use of service design tools? Of course you will be mentioned along with your material (Please be sure to have the full rigths to publish everything you send us..). Here is the complete list of tools, which will be presented in the book:
- Stakeholder Maps
- Service Safaris
- Shadowing
- Customer Journey Maps
- Contextual Interviews
- The 5 Whys
- Cultural Probes
- Mobile Ethnography
- A Day in the Life
- Expectation Maps
- Personas
- Idea generation
- What if…
- Design Scenarios
- Storyboards
- Desktop Walkthroughs
- Service Prototypes
- Service Staging
- Agile Development
- Co-creation
- Storytelling
- Service Blueprints
- Service Roleplay
- Customer Lifecycle Maps
- Business Model Canvas
Many thanks to all contributors!
Please check, if you are on this list (and send us a mail if your name is missing or spelled wrong!):
Adam Lawrence / Ahmet Emre Acar / Aidan Kenny / Aleinad / Alexis Goncalves / Anonymous / Arandag / Balulu / Bas Raijmakers / Ben Freundorfer / Damian Kernahan / Daniel Christadoss / Darby / David Güiza Caicedo / D-LABS GmbH / Dolly Parikh / Eric Roscam Abbing / Fabian Segelström / Fergus Bisset / Geke van Dijk / Graham Hill / Jaap Frolich / Jakob Schneider / Jennylynnpie / Julia Schaeper / Julian sykes / Karine / Kirsty Joan Sinclair / Laura Pandelle / Lauren Currie / Luisalt / Luke Kelly / Luther Thie / Ly / Marc Stickdorn / Markus Hormess / Matt Currie / Melis Senova / minds & makers / Patrick Lerou / Qin / Sachin / Saharald / Sarah Drummond / Satu Miettinen / Steve / Tennyson Pinheiro / Walter Aprile / Wim Rampen / Wjan
Methods and tools are done! We selected, refined, edited, merged, wrote and rewrote all methods and tools and now have a set of 25 tools! Take a look at the uservoice forum to see which ones will be in the book. Since there were quite a few redundant ones, we integrated some of them into others. Besides the voting, we used other criteria to decide which of the tools should be in the book, such as if case studies refer to certain ones or whether tools are freely available.
We would like to thank all contributors for helping us during the last months! just a few more weeks and you’ll be able to see the result.. :)
This is a preview of a few methods & tools. These are just rough drafts, so please be aware that there are yet no real names, categories and aims. Furthermore all texts will be exemplified with an illustration, which are also missing in these drafts.
Our question is: What do you think about the structure? Do you know what each method/tool is about when you read the text? Do you like the layout? Please give us feedback either on this site or via twitter to @This_is_SDT (Hashtag: #TiSDT).
Please follow this link for a high-res version: http://www.slideshare.net/MarcStickdorn/tisdt-preview-tools
We accepted the first three methods and tools on our uservoice forum (http://tisdt.uservoice.com): “Customer Journey Mapping”, “Service Blueprinting” & “Experience Prototyping”! In a few days we will upload an edited version of the accepted methods/tools and ask you to comment on these!
Until then we still want your votes on methods & tools which are not yet accepted and your references, resources, photos, illustrations and other links as comments for the accepted contributions!
Be part of this project and co-create with us the first textbook on service design thinking!
Last iteration of methods & tools for #TiSDT - It's time to vote!
Vote which methods & tools should be in the book! Add your idea if you miss a certain method or tool, comment if you find mistakes, upload photos to visualise how methods and tools work in practise! Our editorial team gives you feedback which contributions are accepted and which ones are already done! Thanks to the support of Richard White (CEO of uservoice) we have a great tool to do all this! Have a look at the website and find more details how this works! It’s really easy and only takes a few minutes!
But hurry up! We want to publish the book on December 1st and there’s still a lot to do until then.. That’s why there’s again a deadline for the forum: 15 July 2010
Twitter Research: Do we need a common definition for #servicedesign? #TiSDT
a) Do we need to agree on a common definition for #servicedesign?
or
b) Is #servicedesign rather a new mindset beyond a definition?
What do you think? If you cannot answer a) or b), please add your c) or rephrase the question!

